The Who Coaster

Fancy a mod classic to rest your mug on? Classic Target logo The Who cork coaster The iconic target logo of The Who comprises of an arrow appearing from the last letter o of the bands name. Reminiscent of the gender symbol denoting male, it brilliantly typifies masculinity whilst allowing for an uplifting edge. The two hs in the Who logo, on the other hand, unite to promote a feeling of unity and cohesiveness.The roundel symbol has been closely associated with the mod subculture.The Who logo contains a bold, custom typeface which was created in 1964 by Brian Pike, the noted British painter and visual artist, as a part of the original logo.

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